Tournament of Roses: Rose Parade & Bowl Game
Pasadena's Tournament of Roses is a New Year's tradition centered on the Rose Parade, Rose Bowl Game and a week of related events including float decorating, Bandfest, Equestfest and post-parade float viewing. The 138th Rose Parade and 113th Rose Bowl Game will take place on Friday, January 1, 2027, with the parade beginning at 8 AM.
2027 Rose Parade
Rose Parade Website | Official Parade Day Guide
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Date: Friday, January 1, 2027
Time: 8:00 AM to approximately 10:00 AM PST
Theme: Welcome
Grand Marshal: To be announced
TV & Streaming: Check the official Rose Parade broadcast information and local listings closer to the event.
Parade Route Details
Length: 5.5 miles (9 km)
Route: The Rose Parade begins at Green Street and Orange Grove Boulevard in Pasadena. It travels north on Orange Grove Boulevard before turning east onto Colorado Boulevard, where most parade viewing takes place. Near the end of the route, the parade turns north onto Sierra Madre Boulevard and concludes at Villa Street.
Curbside camping along the parade route is permitted beginning at noon on the day before the parade. At 11 PM, spectators may move up to the blue honor line but not past it. Because parade-day safety and street rules can change, review the official Parade Day Guide before arriving.
Rose Parade Tickets & Seating
You do not need a grandstand ticket to watch the Rose Parade from public curbside viewing areas along the route. Reserved grandstand seating and tickets for several Tournament of Roses events are sold through the Tournament's official ticket partner, Sharp Seating Company. Reserve early if you prefer assigned seating, and check the official Tournament of Roses website for current availability and parking options.
Rose Bowl Game
2027 Rose Bowl Game
Where: Rose Bowl Stadium
Address: 1001 Rose Bowl Dr, Pasadena, CA 91103
Date: Friday, January 1, 2027
Game: 113th Rose Bowl Game presented by Prudential
College Football Playoff: CFP Quarterfinal
Kickoff: Either 1:00 PM or 5:00 PM PT; the time and matchup will be announced after the CFP bracket is set.
The 2027 Rose Bowl Game will feature one of the four highest-seeded teams against the winner of a College Football Playoff first-round game. Public tickets went on sale in September 2026. For current ticket availability, official hospitality packages and game-day information, visit the official Rose Bowl Game website.
Additional Tournament of Roses Events
Decorating Places
Dates: December 28–30, 2026
Location: Rosemont Pavilion, 700 Seco Street, Pasadena
Hours: Dec. 28, 11 a.m.–4 p.m. (last entry 3 p.m.); Dec. 29, 9 a.m.–4 p.m. (last entry 3 p.m.); Dec. 30, 10 a.m.–5 p.m. (last entry 4 p.m.)
Decorating Places gives visitors a behind-the-scenes look at Rose Parade floats before they travel down Colorado Boulevard. Guests can watch professionals and volunteers apply flowers, seeds and other natural materials while the floats receive their final details before parade day.
Bandfest
Dates: December 29–30, 2026
Location: Robinson Stadium, Pasadena City College | 1570 E. Colorado Blvd.
Bandfest showcases the marching bands selected for the Rose Parade before they make their New Year's Day march. Three performances are held over two days at Pasadena City College, featuring field shows by participating bands. Check the official schedule for performance times and the lineup.
Equestfest
Date: December 29, 2026
Hours: 10 AM–3 PM; equestrian show begins at noon
Location: Los Angeles Equestrian Center | 480 W. Riverside Drive, Burbank
Equestfest gives visitors an up-close look at the horses and riders appearing in the Rose Parade. The event features equestrian demonstrations and opportunities to visit the stables, meet riders and learn about different breeds, riding styles and equipment.
Floatfest: A Rose Parade Showcase
Dates: January 1–3, 2027
January 1: 1:30–5 PM
January 2: 9 AM–5 PM, with 7–9 AM reserved for seniors and visitors with disabilities
January 3: 9 AM–4 PM
Floatfest is the post-parade opportunity to see the Rose Parade's floral floats up close. The display stretches for approximately two miles along Sierra Madre and Washington boulevards, giving visitors time to examine the flowers, seeds and natural materials that are difficult to see while the floats are moving along the parade route.
Know Before You Go
- Arrive early: Pasadena becomes extremely busy around the Rose Parade and Rose Bowl Game, and road closures can affect travel times.
- Parking and transit: Reserved and first-come parking options are available, and Metro is an alternative to driving. Check current New Year's service before your trip.
- Clear bags: Tournament of Roses requires clear bags for Rose Parade grandstand seating, Decorating Places, Bandfest, Equestfest and Floatfest. Review the official size and prohibited-item rules before attending.
- Prepare to walk: Event areas and the parade route can involve significant walking, so wear comfortable shoes and plan for crowds.
- Check the weather: New Year's conditions can be cool in the early morning even when the afternoon warms up.
- Verify event details: Times, access rules, parking and ticket availability can change. Check the official Tournament of Roses information before leaving home.
Rose Parade FAQ
What time does the Rose Parade start?
The 2027 Rose Parade begins at 8 AM on Friday, January 1 and is scheduled to conclude at approximately 10 AM.
How long is the Rose Parade route?
The Rose Parade route is approximately 5.5 miles long, beginning near Green Street and Orange Grove Boulevard and traveling primarily along Colorado Boulevard.
Is the Rose Parade free to watch?
Curbside viewing along public portions of the route is free. Reserved grandstand seating requires a ticket.
Do you need tickets for the Rose Parade?
No ticket is required for public curbside viewing, but tickets are required for reserved grandstand seating and certain related Tournament of Roses events.
Where does the Rose Parade start?
The parade begins at Green Street and Orange Grove Boulevard in Pasadena before turning east onto Colorado Boulevard.
Can you camp overnight for the Rose Parade?
Yes. Curbside camping is permitted beginning at noon on the day before the parade under Tournament of Roses and City of Pasadena rules. Review the current Parade Day Guide for restrictions before setting up.
Where can you see the Rose Parade floats after the parade?
Floatfest: A Rose Parade Showcase displays the floats after the parade along Sierra Madre and Washington boulevards. The 2027 event runs January 1–3.
Did You Know?
The Tournament of Roses follows a long-standing “Never on Sunday” tradition. When January 1 falls on a Sunday, the Rose Parade and Rose Bowl Game move to Monday, January 2.
The lululemon Run With the Roses 5K returns on December 31, 2026, with runners starting at 11:59:59 PM and heading into 2027 on the iconic Rose Parade route. Registration is listed as coming soon.
