The 135th Rose Parade and 110th Rose Bowl Game will be held on Monday, January 1, 2024. The Rose Parade begins at 8 AM and is about 4 hours long. The Rose Bowl game begins at 2 PM.
2024 Rose Parade
Rose Parade Website | Official Rose Bowl Parade Route
Facebook | Twitter | YouTube | Instagram
Date: Monday, January 1, 2024
Time: The parade begins promptly at 8:00 AM PST and ends at approximately 12:00 PM PST
TV: ABC, NBC, KTLA, Hallmark.com, Univision, RFD-TV
Plus watch for free on these channels with a digital antennae
Online Streaming: ABC.com plus app, NBC.com plus app, hallmarkchannel.com, and Univision.com plus app, DirectTV Stream, Hulu + Live TV, Peacock, Sling TV, or YouTube TV
Grand Marshall: TBA
Theme: Celebrating a World of Music: The Universal Language
Parade Route Details
Length: The parade route is 5.5 miles (9 km)
End Points & Parade Route: The Rose Parade begins at the corner of Green Street and Orange Grove Boulevard in Pasadena. The parade route travels north on Orange Grove Boulevard, turns east onto Colorado Boulevard and travels this path for a distance. To conclude, the parade turns north onto Sierra Madre Boulevard and ends at Villa Street.
Curb camping along the parade route is allowed beginning at 12PM Noon the day before the parade. People can move out to the “blue honor line” but not past it at 11PM the evening before the parade.
Rose Bowl Game
Alabama Crimson Tide vs Michigan Wolverines
Where: Rose Bowl Stadium
Address: 1001 Rose Bowl Dr, Pasadena, CA 91103
Date: Monday, January 1, 2024
Game Start: 2:00 p.m. PST
Pre-game festivities will begin at 1:00 p.m. PST
TV: The game will be televised nationally on ESPN
Additional Tournament of Roses Events
Decorating Places
Thursday, December 28, 2023: 9AM – 5PM
Friday, December 29, 2023: 11AM – 4PM
Saturday, December 30, 2023: 11AM – 5PM
Address: Rosemont Pavilion | 700 Seco Street, Pasadena
Before the floats make an appearance on Colorado Avenue, they receive their final preparations at Decorating Places. Decorating Places events allow a special pre-parade preview of float entries where visitors can get a behind-the-scenes look at how these spectacular floats are made. Experienced professionals and volunteers work hard to apply intricate natural elements and floral details to the floats, while thousands of people tour the facilities. This event is open to the public.
Bandfest
December 29, 2023 at 2:00PM
December 30, 2023 at 10:00AM & 2:00PM
Address: Robinson Stadium, Pasadena City College | 1570 E. Colorado Blvd.
See the Rose Parade bands perform their award-winning field shows that led to their selection prior to the big event at Bandfest. There are three performances over the course of two days at Pasadena City College. Attendees can watch these talented musicians, dancers, and auxiliary performers live before they make the official march down Colorado Boulevard.
Equestfest
December 29, 2023: 12PM – 2PM
Address: Los Angeles Equestrian Center | 480 W. Riverside Drive, Burbank
If you’re coming for the horses you won’t want to miss Equestfest. Magnificent horses and talented riders will show off their skills with drills, dances, trick riding, and roping demonstrations. The general public is invited to get an up-close experience with a stroll through the stables where you can talk to riders and learn about riding and equipment. There will be a vendor court and displays for shopping and learning about different horse breeds and riding styles, as well as music, food, and drinks.
Floatfest
Tuesday, January 2, 2024 to Wednesday, January 3, 2024
Floatfest is a post-parade experience for public attendees to view Rose Parade floats after their debut. Floats will line up along Sierra Madre and Washington Boulevard, stretching approximately 2 miles. Here, the public can get an up-close view of the floats and talk with float exhibitors. Each year, about 70,000 people attend Floatfest.
Did You Know?
“Never on Sunday” is a Rose Bowl tradition kept since 1893, the first year the Rose Parade fell on a Sunday, where the parade and game was moved to another day. Typically the day after a New Years Day that falls on a Sunday.
Related Articles
